Unilever backs voice to deliver digital transformation

“Going forward, Unilever’s digital transformation will have an increased focus on addressing the needs and passions of consumers, moving away from the “interruption” of traditional advertising.”.

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Amazon’s Alexa platform will play a key role in Unilever’s ongoing digital transformation, as the FMCG giant looks to tap into the power of voice search to stay connected to consumers.

Full article from Marketing Week here:


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